There’s some big news in the world of iPad. That’s right, the new iPad now works with Apple Pencil.
We were tasked with creating a product reveal film for the March event and, just like many events before it, we shot all the usual angels. You’ve got the beautiful shot of the corner bezel as light wisps across its gold edge, the macro shot of the 8MP rear facing camera, and of course, the slow camera pull out revealing the product in all it’s glory. But of course, we didn’t just shoot these normal angels.
No, we added a little fun by having the shots of the new iPad, illustrated on the new iPad, with it’s newest feature, Apple Pencil. Y’all, we introduced the new product with illustrations of the product! INCEPTION! (another Oscar level performance stolen from Leo)
Over 300 illustrations later, By Apple Pencil was born and we couldn’t be more happy with the result. Shout out to the entire team who spent countless hours working together to bring this idea to life.
An original idea that my art directing partner and I created, pitched, shot, and edited with the help of Tim Brown from 1st Avenue Machine.
This original concept was originally selected as Apple's holiday ad for 2017, but due to production feasability, a live action idea replaced it.
It's an original story written by myself that I hope to one day to make and share with the world.
This is my original concept and script.
*Rights to this concept/idea belong solely to Josh George
Apple asked us to show the non believers that an iPad Pro can not only replace your laptop, but serve as a solution to common computer issues we all face.
So we took real tweets about real computer problems and showed how an iPad Pro could alleviate them through it’s unique features and design.
For Social we created new pieces of content that did not rely on audio to get our message across. 1st Avenue Machine and shot these spot 100% practically.
Outside of this being an original concept, another writer and I wrote over 100 scripts, eventually culling them down to the final 35. These spots were shot during two rounds of shooting with director Jorme Tacoone, of Caviar Content.
From there, we began post production which included the use of 4 editors, 2 edit bays, and countless hours of script re-writes. Once we finalized the edits, I directed our VO talent Mark Duplass in the studio.
Shot on iPhone focuses on beautiful found photography and video from everyday iPhone users around the world.
Paired up with amazing musical tracks and voice overs, this campaign brings out the power and fun an iPhone camera has.
The rest of the team and I set off on an internet journey to find these videos on Instagram, Vimeo, and anywhere else you can find beautiful videography. The results were amazing as we managed to contact and clear over 12 beautiful videos that used in a series of 15 second TV spots.
These are some test edits we created for client that ultimately did not make it on air. The one speaks to the first anniversary of the federal law to allow gay marriage and a the second is all about equality and peace in our world.
Macbook Air has been one of the best selling laptops in the history of computers, but for the most part they all look the same. So we decorate them, customize them, and create a unique look for them we enjoy.
Thus, the Sticker spot was born. We scrapped the web and featured some incredible stickers and laptop designs from around the world in this fun, upbeat commercial.
Each iPhone 6s spot had its own celebrity cameo, but we were only able to squeeze 5-7 seconds into the main ads. We had so much extra footage, GREAT FOOTAGE, that we decided to make a couple of spots based solely around each celeb using the new hands-free siri.
The client loved these spots and while they were only meant for pre-roll, they decided to put them on TV as well. We are very glad they did.
Wrote ALT scenes and jokes for shoot days with celeb talent. Also ran edit bay while senior creatives were shooting in Europe.
The iPhone 6s now shoots 4k video, which makes even the most mundane things beautiful, including chopping onions.
Assisted senior writer in script revisions, ALT scenes and casting.
These spots highlight the various features of the iPhone 6s. Each one focuses on a new or updated feature such as 3D touch, Live Photos and more. With a little help from our VO, Lake Bell, we explain how the only thing that's changed is everything.
This was my first campaign at Media Arts Lab and I was responsible for writing ALT scenes and jokes that we shot with our director/production company.
TBWA Chiat \ Day has a history of creating new and iconic work that does not follow the normal rules of advertising.
Wrote the script, lead the edit bay, and was the voice in the final spot.
A digital banner execution focusing on the apps that make the iPad great.
An original concept that went to client but never to air.